In a year when women's golf has already enjoyed the spotlight, Michelle Wie’s maiden Major championship victory in the US Open at Pinehurst has brought a further boost to women’s golf.
With Wie in contention for the win, television ratings for the final round were up 89% on the previous year and were the highest since 2007 for a Sunday at the US Women’s Open. Wie’s star billing, plus the decision to host both the men’s and women’s Opens at the same course for the first time, has seen women’s golf receive major attention this season already.
The decision by the BBC to broadcast the Ricoh Women’s British Open back to back with the men’s Open at Royal Liverpool should see this period of support for the women’s game continue.
The LPGA's resurgance is continuing with yet more growth in Asia, signing new Tour events in China, adding to the existing locations of Thailand, Singapore, Malaysia, Japan, Taiwan and South Korea suggests that women’s golf is set to flourish further as we look ahead to 2015.
The recent success of American players on the LPGA has also impacted the Tour in a positive manner. The performances of Stacy Lewis, Lexi Thompson, Jessica Korda and Wie have catapulted women’s golf up the television ratings in North America with 9 of the 15 events this year having been won by American golfers.