Two British firms have announced a new strategic partnership, which promises to bring authentic ‘Miami-style’ themed adventure golf courses to the UK.
Weller Designs, one of the sport’s most successful golf design firms, is to team up with Yorkshire-based Adventure Golf Limited, headed by designer Neil Kimberley, to cater for the fast-rising demand for adventure golf courses in the UK and Europe.
“We will bring a new level of creativity and expertise to this often-misunderstood area of the sport” said Kimberley. A well-delivered adventure golf course attracts a very broad demographic, with no barriers of age, gender, ability or agility, and can deliver a full return on investment within the first 18-24 months. Drawing upon Weller Designs’ enormous experience in delivering successful projects, and our ability to produce world-class Miami-style theming, Adventure Golf Limited will take your dream from planning to realisation.”
So-called ‘Miami-style’ themed adventure golf courses are dramatically different from prefabricated mini golf or crazy golf putting courses, which have been a traditional sight at English seaside resorts for decades.
They are generally aimed directly at families, non-golfers and golfers alike, offering ricochet-style golf where the ball remains permanently in play, and usually feature visually-striking family-friendly theming such as dinosaurs and pirates, with features such as rafts and caves for the players to negotiate.
A third category – aggregate-based precision-style courses, which aim to give a more authentic golf experience – tend to be themed less dramatically, and appeal more to current golfers.
“Our courses will attract thousands of non-golfers to your business” says Kimberley. “For British people, a fully-themed adventure golf course offers an exciting, long-haul holiday-style experience with a huge wow-factor for children and adults alike. The levels of repeat business tend to be significant, and will help a club operator to promote their facility as a leisure venue in its own right – breaking free from being ‘just a golf club’. What’s more, we make it surprisingly accessible. Our design experience and product knowledge mean we can create the magic at realistic and obtainable levels.”
Surrey-based Weller Designs has created golf courses in France, Ireland, Peru, Thailand, the USA, South Africa, Italy, Russia and Portugal, as well as extensively within the UK.
“Getting permission to place 15m high galleon ships in green belt land is sometimes not easy” remarked Bruce Weller. “We are not talking windmills at the seaside here. But we are one of the sport’s most widely-experienced environmental and planning consultants as regards academy courses, driving ranges and other short forms of golf, alongside our ongoing work in designing and implementing full-sized golf projects. I believe that Adventure Golf Limited is now the ideal choice for anyone looking to create a successful new business out of this exciting area of golf.”
Interested parties should initially contact Bruce Weller at Weller Designs. The company offers impartial advice on all golf related planning/design matters as well as on adventure golf.