Charley Hull & Georgia Hall

SMS SPORTS CONSULTING GROUP has just been launched with a mission to raise the bar in sports marketing, starting with a major golf consultancy project with the Ladies European Tour.

Together, SMS SPORTS CONSULTING GROUP and the Ladies European Tour aim to explore a new vision for women’s professional golf and are focused on developing a new strategic plan to create a vibrant and successful programme leading to long-term growth and commercial success.

The launch of SMS SCG is the brainchild of Stephen Proctor, Chairman of Sports Marketing Surveys Inc, the renowned market research and insights business which he founded in 1984. SMS SCG will draw on this data-driven expertise across their client projects.

The new venture will be led by Proctor, alongside 10 partners including Phil Anderton, John Bushell, Carlos Cantó, Roddy Carr, Kimberly Kriss, Jon Parsons, Archie Paton, Ken Schofield, Ian Thompson, and David Watt.

Proctor said, "the group has a unique perspective drawn from an unrivalled breadth and depth of executive level experience in a range of sports...Crucially, the team are also sharp, savvy thinkers who challenge the industry status quo and are honest and direct about challenges faced and the solutions needed."

Ladies European Tour Executive Chairman, Mark Lichtenhein, said,

"The timing of this consultation project could not be better, following the launch of The R&A’s Women In Golf Charter, which aims to increase the number of women and girls playing and working in golf over the next 10 years."

"The Ladies European Tour will play a central role in the process of also identifying new avenues and opportunities for the women's professional game. We are delighted to be collaborating with such an experienced group as part of an ambitious vision for golf."

Martin Slumbers, Chief Executive of The R&A, said, "there is a tremendous opportunity to achieve growth in golf if we can increase participation levels among women and families. The benefits will be felt at all levels of the sport and the Women in Golf Charter sets out a vision for making golf more inclusive and appealing for women".


"We must also ensure that we have a strong, vibrant women’s professional game and this consultation project is an important initiative to help ensure it achieves its full potential. We are committed to doing all we can to support women’s and girls’ golf from grassroots through to the professional level."

The new company will operate internationally, with headquarters in the UK.

Find out more at





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