PXG, the innnovative brand designed by GoDaddy founder Bob Parsons, has signed two LPGA Tour champions, Anna Nordqvist and Katherine Kirk.

The announcement follows the manufacturers decision last year to focus solely on the female market, a move which saw Lydia Ko and Paige Spirinac join PXG's line-up.

Prior to being under contract with PXG, Kirk and Nordqvist both had wins on the LPGA Tour with custom fit PXG clubs in the bag. Wins included Nordqvist’s major victory at the 2017 Evian Championship.

“I’ve worked incredibly hard and am really proud of where I stand today,” Anna Nordqvist shared. “To have the full support of PXG as I move into the new season and continue to play my game is something I am very thankful for. PXG’s team is great to work with and the clubs are outstanding.”

Kirk added similar sentiment stating, “To say I’m a PXG believer is an understatement! I’ve won with PXG clubs in my bag.”

In early 2017, PXG made a statement by announcing only new LPGA Tour players to its roster, including two-time major champion Lydia Ko. Shortly thereafter, the company unveiled its university program, which includes top student-athletes and coaches at six NCAA D1 universities. The program emphatically calls for equal support for both the men’s and women’s golf teams, something many college programs don’t currently enjoy.

“As global interest in women’s golf continues to increase, we are seeing more and more women take up the sport, which is fantastic for the game,” said PXG founder and well-known American entrepreneur Bob Parsons.

“However, if a woman has any game at all, it’s huge disservice to imagine that clubs sold off the shelf are going to be a good fit.”

Clubs sold off the shelf assume all women use one flex – a beginner’s ultra-whippy flex that gets the ball in the air and not much else. Even off the shelf clubs intended for men come in various shaft flexes to accommodate different swing speeds. In both cases, it is far better to provide the golfer, whether male or female, with clubs that are custom fit for their skill and physical characteristics.

Parsons added, “PXG makes golf clubs for golfers. Period. What we care about is each golfer’s unique swing and building exceptional, custom fit clubs that maximize his or her abilities. It’s no secret, it’s fun to play your best. Enabling that for women and men of all ages is what PXG is all about.”

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