Distance Insights project

 

As part of the Distance Insights project, a global online questionnaire has been launched by The R&A and the USGA to find out what people really think about distance in golf. 

The detailed questionnaire is open to all interested participants in golf until 31 October 2018 and is available in ten languages. Administered independently by Sports Marketing Surveys Inc., it can be accessed at both www.randa.org/distanceinsights and www.usga.org/distanceinsights

Each person who takes the survey will be asked a series of universal questions about distance in golf (defined by how far shots travel), such as:

-What do you think makes golf most interesting to watch?
-Do you think recreational golfers are hitting shots further than they did five years ago?
-Do you think elite / professional golfers are hitting shots further than they did five years ago?
-What do you think should be most important to success in the game of golf?

Participants who express interest while taking the survey may be invited to take part in follow-up telephone interviews or online group conversations to gather deeper perspectives on the topic. While individual responses will be confidential, anonymised global survey results will be published in the final Distance Insights project report, to be delivered in 2019.

The R&A and the USGA will also accept relevant original or commissioned data and research directly related to distance via email until 20 December 2018. Individuals or organisations may also request to present their data in person. The Distance Insights email address, as well as terms and conditions regarding the submission of research and data, can be found here.

The R&A and the USGA embarked on the Distance Insights project in May to initiate the most comprehensive global study of distance in golf to date. Through primary and third-party research, a detailed research and data review and the collection of views from throughout the golf industry, the aim is to achieve a better understanding of the contributors to and impacts of distance on golf.

Martin Slumbers, Chief Executive of The R&A, said, "This is an important stage of the Distance Insights project and we would encourage people with an interest in golf to share their perspectives with us."

"We want to hear the views of those involved in golf throughout the world about distance and what it means for the sport." 

"There are many different points of view and considerations on distance and we want to make sure we have as full a picture as possible.”

"We recognise the topic of distance is one that potentially impacts us all in some capacity,” said Mike Davis, CEO of the USGA. “This is the best opportunity for people to share their thoughts and data with us."

Information on the Distance Insights project, including frequently asked questions, historical data and general terms and conditions for submitting data, can be found at www.randa.org/distanceinsights or www.usga.org/distanceinsights.

 

 

 

Celia Barquín

 


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