GolfSixes, the short-format golf concept, attracted younger, new fans to the game while delivering impressive social media engagement, according to new analysis by the European Tour.
Data from the inaugural GolfSixes competition last year shows that it saw a 42% increase in new golf fans at the event compared to standard European Tour tournaments. Those attendees were also 14% younger than those seen during the rest of the golfing calendar.
By virtue of attracting a younger following, social media engagement around the event also exceeded the average rate seen at other European Tour tournaments by 24%, delivering over 20 million social impressions.
In response to the positive findings, GolfSixes will return to the European Tour calendar on May 5th and 6th, 2018, as an inclusive ‘festival of golf’ that encourages even more fan engagement, as well as featuring a junior tournament. The event will once again be hosted at the prestigious Centurion Club.
The GolfSixes format was trialled in response to growing demand for shorter, more intensive competition. It replicates other successful short-form sport concepts such as the T-20 Big Bash, World Rugby Sevens Series, Nitro Athletics and Tie Break Tens.
The European Tour has also committed to running a special showcase event during The 2018 Ryder Cup in Paris in order to bring the GolfSixes concept to a global audience.
The GolfSixes Festival will be played on 5th and 6th May 2018 at the Centurion Club, north of London, with the professional tournament featuring 16 nations playing in pairs. The event will see the return of the hugely successful shot clock and a fan zone in the middle of the tournament course, as well as a junior event and will also offer the opportunity for amateurs to compete alongside the professionals over the weekend.
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