Leading sports research company SPORTS MARKETING SURVEYS INC. has announced increased figures in its Golf Rounds Played study for the second quarter of 2017 compared with the previous year.
Following a positive first quarter in the UK, SMS INC. reveals a continued increase of the number of rounds of golf played in the second quarter of 2017 with a rise of 4% compared with the same period in 2016. The Midlands was the top performing region with an increase of 7% on last year.
Last year, the UK saw 163% of average rainfall in June which would have kept golfers away from the course. In this quarter rainfall was an average of 48% in the UK overall and it was the warmest May in the series from 1910, allowing for more rounds to be played. Every region saw a growth in the average rounds played in April 2017 which may have been due to the fact that the Easter break fell in mid-April providing golfers additional opportunities play.
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