The push to get more women golfing this May is well underway, as a number of high-profile pro golfers have added their support to National Golf Month.
Ryder Cup-winning captain Paul McGinley together with European Ladies Tour pros Charley Hull and Mel Reid have added their support to this year’s campaign.
They are calling on clubs, centres, pros and sponsors to make the most of the high-profile campaign by planning activities that will appeal to new and lapsed female golfers. These activities can be logged on the National Golf Month website, www.nationalgolfmonth.com, providing women around the UK with an easy way to find out what is available in their area.
A core element of National Golf Month will be the provision of 50,000 free one hour taster sessions offered exclusively for women. The BGIA is calling on clubs and pros to commit to offering a minimum of two of these sessions during the month. In addition, they are encouraged to develop their own initiatives to attract more women onto the course, all of which will be showcased on the website.
Currently, only just over one in ten UK golfers are female (14%) compared to one in four in Europe (25%), which makes the proportion of female golfers in the UK the lowest of the top ten markets in Europe. It is hoped that golf’s inclusion in the Summer Olympics last year for both genders will bring new impetus into to the sport and encourage a flurry of new female participants.
Olympian Hull said: ‘It is clear that girl’s golf is really an untapped market in this country compared to the rest of Europe. The National Golf Month website and the 50,000 free taster sessions that will be made available present a real opportunity for clubs, centres and pros to exploit this participation gap and come up with new and engaging ways to grow the sport.’
As part of the push, clubs and pros are also being encouraged to use the hashtag #GirlsGetGolfing across Facebook, Instagram and Twitter in the lead up to May to help showcase some of the opportunities that will be on offer.
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