Nike announced yesterday that they are to stop producing golf equipment, including clubs, balls and golf bags, in order to focus solely on their footwear and apparel range.
In a statement Nike brand president Trevor Edwards said: "We're committed to being the undisputed leader in golf footwear and apparel."
''We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf."
Nike became one of the most prominent equipment brands after signing Tiger Woods in 1996 and more recently Irish star Rory McIlroy, but have seen a dramatic dip in their equipment sales in the past two years, a pattern which has coincided with Woods' long lay-off with injury.
Michelle Wie and Suzann Pettersen are the most notable female players to receive sponsorship from the manufacturer and will in due course have to look elsewhere, whilst Woods' agent, Mark Steinberg, has also announced that plans are underway to find the former world number one a new equipment provider.
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