Bridgestone Golf has announced the closure of its sales operations in the UK & Ireland from March next year, resulting in the cancellation of orders placed for delivery in 2016 that will no longer be shipped.
The subsidiary company, Bridgestone Golf UK Ltd, will cease trading on Monday 29th February 2016, just over three years after it was set up to promote sales of clubs and balls in Europe’s largest golf market.
The primary reasons for the decision taken by the parent company in Japan were described as the prevailing market conditions, currency fluctuations and the outlook for long term sales.
“Despite having lifted market share in the ball sector in the last three years, it has been determined that any future investment was unsustainable,” said UK Managing Director, Steve Kettlewell.
“We can only apologise to our customers for any inconvenience that this unfortunate situation may cause and thank them for their support for the Bridgestone Golf brand over the past few years,” he added.